YMCA

It's a sensitive topic. Drugs.
As are confidence, self-esteem, responsibility and honesty. All values. All learned at the Y. (It's where many many parents drop their kids off after school). There is no end to how sensitive children are, how sensitive parents are, and how sensitive the general populace is with regard to tackling certain topics with children. And so we chose to cover these topics by literally illustrating the point, and making the messages more accessible.

PR - click to view