Think LA Awards Evening

 

Think LA.
We were asked to prepare advertising materials to mark the annual awards evening.

In addition to concepting and producing the world’s first shareable award, we produced the poster, a Twitter Face-Off (a social "roast") for the biggest head in advertising, as well as a whole lot of videos poking fun at our industry.

The Poster:

And some entertaining content spoofing the industry, written to fill in the interstitials during the evening:

"Banner"

"Jargon Battle"

"IT Guy"

"IGNORANT"

The FACE OFF
An onsite, geofenced competition to get the audience involved in the evening.

 
Erich Funke