Kaley Cuoco. Your Wish. My Command.

The Toyota RAV4.
Extra space? Wish granted.
Better handling? Wish granted.
More adventure? Wish granted
Lotto winner? Think again...

Within 5 days of posting, we reached 22,000,000 views.
(click to read article)
And we won the super bowl pre-game.
(click to read article)

The RAV4 has everything you could wish for in a small SUV. It's like having your own personal magic genie.
To break with convention we chose a female Genie, Kaley Cuoco. She's incredibly active in social media, and has an astonishingly adoring and supportive audience.
Kayley plays a sassy, smart-talking, quick-witted Genie, dressed in a stylish, modern suit.
And while she still grants wishes, she does so on her terms.
Why?
Because she doesn’t live in a lamp. She lives in the all-new Toyota RAV4.

This campaign launched with the following piece to tease the Super Bowl spot, supported by a robust iMedia and social program:

Pre-Super Bowl teaser (XLVII 2013)
"I Wish..."